Co-founder of DTC brand. Building AI systems that run a $10M+ company. Sharing what works, what doesn't, and the numbers behind both.
Apr 8, 2026
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7 min read
Custom POS systems, financial models, a self-learning recommendation engine. What happens when a technical founder gets Claude Code.
Mar 31, 2026
How I built a premium brand to 8-figures, and what I found when I finally ran a proper audit on it.
Mar 30, 2026
What happens when a founder uses AI to audit his own business, and discovers the numbers he trusted were fiction.
Mar 29, 2026
4 min read
I spent 18 months on that side of the line. Here's what pulled me across.